FOLLOW UP TO CHECK RESULTS
As the information is disseminated it is important that a series of phone calls and email go out to confirm that the information has gotten into the right hands. Without harassing, follow up phone calls should be made at the time, during the course of the day and over the next few days until the information sought is ascertained. The strategy session group will meet again to assess the productivity of the news release and determine if a change in strategy is necessary or if the crisis procedure has fulfilled its goals.
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